Marketing

If people always knew what they wanted and asked for it, your job would be easy—and boring, which really isn’t your style. But people—and customers—are complicated, and that’s a good thing. It means that every quirk, habit, bias,…

The truth is, marketing and sales can work together to create a strategy that will serve both parties and, ideally, achieve those shared goals you have for your business. Marketing even continues to work for sales (well, at least you…

In marketing, an influencer is defined as a person or organization that provides a brand or product endorsement. These high-value relationships drive awareness, engagement, deliver customer conversions and are a major force in digital…

When it comes to customer experiences, there’s a pretty big disconnect between how marketers assess their effectiveness and the unfulfilled expectations of consumers. The results of an Acquia-commissioned global survey, “Closing the CX…

Creating unique campaigns that capture your prospects’ imaginations requires constant innovation — and a little bit of inspiration, too! From microsites to podcasts to webinars, these seven examples demonstrate how to infuse creativity into…

Lead nurturing, also called drip marketing, is one of the most powerful and sought-after features of a marketing automation system. With the ability to drive revenue from a database of leads that you’ve already built — with minimal…

B2B marketers are consistently faced with three main challenges: bringing in new business, improving lead quality, and generating leads. To meet these challenges, marketers need to think bigger — and our Complete Guide to B2B Marketing…

What Is Marketing Automation? Marketing automation is a category of technology that allows companies to streamline, automate, and measure marketing tasks and workflows, so they can increase operational efficiency and grow revenue faster.…