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Marketing

A Quick Guide To Influencer Marketing

In marketing, an influencer is defined as a person or organization that provides a brand or product endorsement. These high-value relationships drive awareness, engagement, deliver customer conversions and are a major force in digital…

CUSTOMER EXPERIENCE TRENDS REPORT 2019

When it comes to customer experiences, there’s a pretty big disconnect between how marketers assess their effectiveness and the unfulfilled expectations of consumers. The results of an Acquia-commissioned global survey, “Closing the CX…

7 Inspiring B2B Marketing Campaigns

Creating unique campaigns that capture your prospects’ imaginations requires constant innovation — and a little bit of inspiration, too! From microsites to podcasts to webinars, these seven examples demonstrate how to infuse creativity into…

The Complete Guide to Lead Nurturing

Lead nurturing, also called drip marketing, is one of the most powerful and sought-after features of a marketing automation system. With the ability to drive revenue from a database of leads that you’ve already built — with minimal…

The Complete Guide to B2B Marketing

B2B marketers are consistently faced with three main challenges: bringing in new business, improving lead quality, and generating leads. To meet these challenges, marketers need to think bigger — and our Complete Guide to B2B Marketing…